Marketing Manager/ Senior Marketing Manager.


Role Overview:

We are seeking a high-performing Marketing Manager to lead our B2C brands. You won’t just manage campaigns, you will own the entire marketing engine, driving brand equity and commercial success through a content-led, data-driven approach.

- Creative thinking. Fast execution. Scalable growth -

Key Responsibilities:

1. Marketing Strategy & Leadership

●       Lead and execute a digital-first, end-to-end marketing strategy with full ownership of brand growth, overseeing content, digital, and media functions to drive measurable business impact.

●       Set clear strategic direction and ensure strong alignment across marketing initiatives and commercial priorities.

2. Brand & Campaign Execution

●       Brand Identity: Build a distinctive brand presence and recognizable persona to strengthen emotional connection.

●       360° Campaigns: Lead end-to-end planning across Digital, Social, PR, KOL, CRM, and In-store channels.

●       Content Ecosystem: Own the content strategy across all platforms to ensure a strong brand voice and performance impact.

●       Product Launches: Lead end-to-end new product launches from planning and positioning to PR, market execution, and post-launch optimization.

3. Channel Strategy & Market Execution

●       Own overall retail and e-commerce strategy, ensuring strong alignment with commercial targets and revenue objectives.

●       Develop and lead channel-specific activation roadmaps that translate strategy into measurable sales impact.

●       Drive digital activations, paid media, CRM programs, and account-level initiatives, continuously optimizing performance to maximize ROI and revenue growth.

4. Performance & Financial Management

●       P&L Ownership: Strategically allocate A&P budget with disciplined cost control and resource allocation.

●       Data Insights & Reporting: Track key performance metrics (Brand Health, Engagement, Sales Impact, ROAS, Conversion) and transform raw data into structured reports with actionable insights for continuous optimization.

●       Trend Monitoring: Stay ahead of social trends to identify new growth opportunities.

 

Key Leadership Mindset We Expect

1. Content-Led Growth: We believe content is not a support function, it is the growth engine of the brand.

2. Data-Driven Marketing: Creativity must be measurable.

3. Owner Mindset: We are looking for someone who thinks and acts like a business owner.

 

Qualifications:

●       Education: Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.

●       Experience: 5 years of experience in marketing, ideally within FMCG or consumer-facing brands.

●       Background: Open to candidates from both In-house and Agency backgrounds who can demonstrate a strong commercial mindset and brand-building expertise.

●       Proven Track Record: Demonstrated ability to scale brands (from 0 to 1, or 1 to 10) with measurable success.

●       The Hybrid Skillset: Strong analytical prowess (data-driven) balanced with a "creative eye".

●       Expertise: Solid understanding of both Retail and E-commerce landscapes is a must.